Collegiate vs. Private Sector Strength and Conditioning with Brian Bott

What are the pros and cons of being a strength coach at the collegiate level or in the private sector? The similarities? The differences? Coach Brian Bott, former University of Wisconsin strength coach-turned-founder of Sports AdvantEDGE, tells all in an...

What I’ve Learned From the Mistakes I’ve Made as A Trainer

It’s great you can point out each origin and insertion of every muscle, but your client doesn’t care. Your end goal is to get your client results and to make them feel better about themselves — not getting them to the point where they’re limping out of your...

6 Keys to Starting A High School Strength and Conditioning Program

When starting a high school strength and conditioning program, be sure to implement rules early on and communicate clearly… and those are only a handful of things to get your program off the ground running.
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